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  • "Decades of doubt were put to an end within a week; I can now get on with life, thank you for your help"

Frequently Asked Questions

  • What is assuredna?

    assuredna is the UK’s first paternity testing kit available on the UK high street.  The kit has been developed and is operated by Anglia DNA Services (Anglia DNA) – the UK’s leading DNA testing laboratory.  The assuredna test kit is easy to use, safe and with the accuracy of results typically in excess of 99.99%, you can be sure of peace of mind from one of the most trusted names in DNA testing.

  • Who is Anglia DNA?

    Anglia DNA is one of the fastest growing DNA testing laboratories in the UK.  Based in Norwich, the laboratory specialises in paternity, maternity, sibling and family relationship testing for personal or legal purposes such as immigration, child support issues, amending birth certificates and probate.


  • Is Anglia DNA accredited?

    Yes.  Anglia DNA is accredited by the UK Accreditation Service* to the ISO 17025 International Standard for its paternity, maternity, sibling and family relationship testing.  Anglia DNA is also accredited by the Ministry of Justice to carry out parentage tests directed by the civil courts in England and Wales under Section 20 of the Family Law Reform Act 1969.

    * For a full schedule of Anglia DNA's UKAS accreditation please see this pdf.

  • What is DNA?

    Deoxyribonucleic acid (DNA) is a chemical substance found in most cells of the human body (and in most cells of all living organisms).  The DNA in an individual's blood is the same as the DNA found in their hair roots and skin cells.
    DNA stores information that is needed for passing down our genetic characteristics from one generation to the next – for example, what we look like and how we develop – hence it is also known as our genetic blueprint.  Half of each person's DNA comes from their mother and the other half from their father.

  • What does a DNA test involve?

    The process is very simple.  It will involve collecting cheek cells from the mouth of each individual to be tested, using the cotton swabs provided, and returning the samples to our laboratory for processing.  After testing, the results will be analysed and a test report issued.


  • Does taking a sample hurt?

    No. The sample is taken by a non-invasive method.  The cotton swab provided is rubbed over the inside of the cheek, in the mouth, to remove cells containing DNA.


  • How does a paternity DNA test work?

    A DNA test looks for similarities within specific regions of DNA to see whether two individuals are related.
    For paternity testing, samples taken from child, mother and father are processed in the laboratory.  DNA from each individual's sample is extracted.  To identify similarities in the DNA, fifteen specific areas of the DNA are targeted which are known to vary widely between individuals.  These fifteen areas of DNA, plus an area of DNA which indicates the sex of an individual, are targeted and copied many times.
    The DNA is then separated and sorted by size to produce a ‘DNA profile'.  A DNA profile is similar to a barcode and is unique to each individual (except identical twins).  By comparing the DNA profiles of the child and the mother, it is possible to establish the common factors between them.  The child's factors not found in the mother's profile must therefore come from the biological father.  An alleged father is excluded as the biological father if factors found in his DNA profile are not shared with the child's.  However if the alleged father's profile shares common factors with the child's then he is not excluded as the biological father.  A statistical analysis is then carried out to calculate the probability of paternity.


  • What can you tell from the test?

    For a paternity test, the test will either exclude someone as the biological father or it will include them as the true biological father.  If the alleged father is included, a statistical analysis will be provided to support this.


  • How accurate is the test?

    A DNA test is the most accurate genetic identification test available.  However care must be taken not to contaminate the samples.

  • How much does an assuredna paternity test cost?

    There is a 2-step pricing structure:
    The actual assuredna collection kit costs £29.99
    However, there is an additional lab processing fee payable at £149.00
    Total cost for the test and standard lab processing fee is £178.99.  

    We also offer express services at an additional fee, find out more

    If additional persons are tested, there will be an additional charge of £96 for each additional person (for example, an additional child or additional alleged father)

  • Do you have to call Anglia DNA before taking the test?

    Yes, you have to call the helpline to find out if the test is right for you.  If you don’t, the lab will call you before the samples are processed.


  • What should I do if I am worried about the outcome of the test?

    You and everyone involved needs to think very carefully about why you are conducting the test, and you should always think about the best interests of any child being tested.  You should prepare for any oucome, even if it is not the result you had hoped for.  You should talk through your situation with a trained member of Anglia DNA staff before you proceed with the test.

  • What if I want to test more than one child?

    Contact our helpline on 01603 507767 to request an additional person kit.

  • What indentification will be required?

    Everyone being tested will need to provide a photocopy of identification (which contains their current signature) in order to check their identity.  These include:
    Full passport
    UK driving licence (full)
    Front and rear of a bank card
    A number of other official documents can be accepted provided they contain a signature
    For children, a copy of a birth certificate would be an acceptable ID.  As they will not be signing the consent form, which will be signed on their behalf by their mother, the child’s ID document does not need to contain a signature.

  • Why do you need to know the ethnic group?

    In order to calculate the probability of paternity or family relationship accurately, it is important that the appropriate database of allele frequencies (derived from the ethnic origin of the individuals being tested) is used.  We therefore need to know the ethnic origin of each individual being tested.


  • Do the samples need to be sent to a lab?

    Yes, the collected samples, consent forms, copy ID documents and payment need to be sent to Anglia DNA for testing.


  • How long will the results take?

    Once samples are received in the laboratory, they will be processed as quickly as possible.  For a standard paternity test, you should expect to receive results within approximately five working days.  You can also opt for the express services, for 24-hour or 48-hour testing.


  • How do you get the results?

    The test report is sent, via first class post, to the person nominated on the consent form to receive the results.


  • Are Anglia DNA staff trained to help customers, particularly helping those who are distressed?

    Yes, Anglia DNA helpline staff are experienced in helping customers, often in difficult situations, and receive ongoing training every six months from a specialist counsellor.

  • What happens to the DNA after the test is carried out?

    The extracted DNA is destroyed by incineration three months after the report has been sent out.


assuredna is operated by Anglia DNA Services Ltd
Anglia DNA Services Ltd
Norwich Reasearch Park, Colney Lane, Norwich,
Norfolk, NR4 7UH
Accredited by the UK Accreditation Service to
the ISO 17025 International Standard for its paternity testing
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