About Us

assuredna is the UK’s first paternity testing kit available on the UK high street.  The kit has been developed and is operated by Anglia DNA Services Ltd – the UK’s leading DNA testing laboratory.

assuredna is the only DNA test currently available to consumers that processes tests in UK regulated labs. UK labs have stricter regulations (e.g. Human Tissue Act) than overseas laboratories to ensure the correct participants have been sampled and that consent has been obtained for all the individuals participating in the test. Tight regulation also avoids the potential for ‘stolen DNA’ and prevents individuals from trying to provide false samples, and may also reduce the risk of contaminated samples.

assuredna is produced by Anglia DNA Services Limited, one of the fastest growing DNA testing laboratories in the UK. The laboratory specialises in paternity, maternity, sibling and family relationship testing for personal or legal purposes such as immigration, child support issues, amending birth certificates and probate. Anglia DNA is accredited by the UK Accreditation Service to the ISO 17025 International Standard for its paternity, maternity, sibling and family relationship testing.  The laboratory is also accredited by the Ministry of Justice to carry out parentage tests directed by the civil courts in England and Wales under Section 20 of the Family Law Reform Act 1969.